If you’re a homeowner in New Braunfels, then you know our summers can be brutal, and water conservation is more than just a good idea; it’s a necessity. Xeriscaping offers a sustainable solution that not only conserves water but also enhances the beauty of your landscape. By incorporating native, drought-tolerant plants and efficient design, you can create a vibrant, low-maintenance yard that thrives in our unique climate.

What Is Xeriscaping?

From the Greek word xeros, meaning dry, and scape, meaning view or scene, xeriscaping is a landscaping method designed to reduce or eliminate the need for supplemental water irrigation. By using drought-tolerant plants, efficient irrigation techniques, and thoughtful design, xeriscaping can conserve water and reduce maintenance efforts.

Why Xeriscape in New Braunfels?

If you’ve lived in New Braunfels for a summer, or even for just a few weeks, you know how quickly the heat can set in. With triple-digit temperatures and stretches of little to no rain, keeping a traditional green lawn alive can feel like a full-time job, and an expensive one at that. Xeriscaping addresses this issue by incorporating plants that not only thrive in our climate but also reduce water usage while supporting local ecosystems.

Choosing the Right Plants for Your Xeriscape

Selecting the right plants is the cornerstone of a successful xeriscape. In New Braunfels’ hot, dry climate, native and drought-tolerant plants can also attract pollinators and enhance the natural beauty of your yard. By carefully considering which plants will flourish in your soil and sunlight conditions, you set the foundation for a sustainable and visually appealing xeriscape.

Native Texas Plants

Native plants are adapted to our local climate and soil conditions, making them ideal choices for xeriscaping. Requiring less water and maintenance once established, some native Texas plants to consider include:

• Texas Sage (Leucophyllum frutescens). Known for its purple blooms and silver foliage, Texas Sage is attractive to pollinators.
• Blackfoot Daisy (Melampodium leucanthum). This perennial is low-growing and produces white, daisy-like flowers and thrives in full sun.
• Autumn Sage (Salvia greggii). Available in many different colors, Autumn Sage is a favorite of hummingbirds and performs well in dry conditions.
• Red Yucca (Hesperaloe parviflora). Featuring tall, red flower spikes, this plant adds vertical interest and attracts hummingbirds.
• Purple Coneflower (Echinacea purpurea). A hardy perennial with purple flowers that attract butterflies and bees.

Drought-Tolerant Ground Covers

Not every part of your yard needs grass, or even needs to be mowed. Ground covers are a great way to fill in bare spots, reduce weeds, and add texture to your xeriscape without guzzling water. Some drought-tolerant ground cover options include:

• Frogfruit (Phyla nodiflora). A native ground cover that tolerates foot traffic and blooms with small white flowers.
• Bush Germander (Teucrium fruticans). A low-maintenance shrub that spreads nicely, producing small purple flowers and adding color and texture to your landscape.
• Gulf Muhly (Muhlenbergia capillaris). A striking ornamental grass with pinkish-purple blooms in the fall, providing seasonal interest and minimal water needs.

Thoughtful plant selection ensures your xeriscape remains low-maintenance, eco-friendly, and full of life. Investing time in choosing the right plants now pays off in a thriving, water-wise yard that will continue to impress and sustain for years to come.

Designing Your Xeriscape

Designing your xeriscape is about creating a functional, visually appealing landscape that works with New Braunfels’ unique climate. Thoughtful planning, proper placement of plants, and the use of hardscaping elements help maximize water efficiency while enhancing the beauty and usability of your yard. You can achieve this by:

Planning Your Landscape Zones

Divide your yard into zones based on sunlight exposure and water needs. Place drought-tolerant plants in areas with full sun and low water requirements, while moisture-loving plants can be placed in shaded or low-lying areas.

Using Mulch Wisely

Apply a few inches of mulch around plants to contain weeds, retain moisture in the soil, and moderate soil temperature. Eco-friendly mulches like shredded bark or compost are excellent choices.

Incorporating Hardscaping Elements

Add pathways, patios, and decorative rocks to reduce lawn areas while adding visual interest. Hardscaping elements also help manage water runoff and reduce maintenance.

Efficient Irrigation

Install drip irrigation systems or soaker hoses to directly deliver water to plant roots, which can minimize evaporation and runoff. Water early in the morning to reduce water loss due to evaporation.

Conserving Water

Place plants with similar water requirements together to avoid overwatering or underwatering. You can also collect rainwater to irrigate your garden, which can reduce your reliance on municipal water supplies. It’s also important to check and repair irrigation systems to make sure they’re functioning efficiently.

A well-planned xeriscape creates an outdoor space that feels intentional, inviting, and perfectly suited to New Braunfels’ climate. It’s an investment in a yard you’ll actually enjoy spending time in, without worrying about the next heatwave or watering restriction.

Local Resources for Xeriscaping

If you’re looking to start a xeriscaping project in New Braunfels, learning from local experts and educational programs can make all the difference. These resources provide guidance on drought-tolerant plants, water-wise design, and sustainable landscaping practices:

• Headwaters at the Comal. “Here at the Headwaters at the Comal we demonstrate and educate the community that Xeriscaping doesn’t mean only rock and cactus. Xeriscaping provides significant cost savings on water bills, and also, essential native habitat to some of our most treasured native and migratory species, like the Monarch Butterfly and Painted Buntings.” -Nancy Pappas, Managing Director
• New Braunfels Utilities (NBU) Water Conservation Programs. NBU provides resources, workshops, and rebates for residents who adopt water-efficient landscaping practices, including xeriscaping. They also offer guidance on efficient irrigation and native plant selection.
• Texas A&M AgriLife Extension. Texas A&M Agrilife offers educational programs, seminars, and publications focused on Texas-friendly landscaping, water conservation, and drought-tolerant plants. (agrilifeextension.tamu.edu)

By taking advantage of these educational programs, homeowners can gain the knowledge and confidence they need to design and maintain a beautiful, water-wise xeriscape that thrives in New Braunfels’ climate.

Turn Your New Braunfels Property into a Xeriscaping Showcase

Whether you’re starting from scratch or refreshing an existing landscape, xeriscaping can make your yard beautiful, resilient, and more sustainable in the long run. With so many great local resources, you have everything you need right here to enhance the beauty of your New Braunfels home. Proper xeriscaping can contribute to a more sustainable future for New Braunfels.

Mayfair came alive with music, color, and celebration for the 2nd Annual Mayfest Festival on Saturday, May 10 – and what a day it was! Thousands of residents, visitors, and future homeowners gathered to enjoy an unforgettable event that perfectly blended small-town charm with big-time fun.

This year’s festival took place next to Fairway Park, Mayfair’s brand-new public park that opening at the end of March. The scenic park was the perfect backdrop for the event and gave guests the chance to explore one of New Braunfels’ newest amenities, complete with a playground, disc golf course, and a bike pump track. The Path on Mill St. bike shop was on site with bikes available for attendees to try out on the track and the entire park buzzed with energy as families enjoyed this new outdoor space designed for all ages.

Over on the main stage, live music and a dance floor kept the good vibes going all afternoon. The entertainment lineup featured something for everyone, with performances by Stephanie & The Southern Drive Band, Triple J Band, DJango, and headliner Spjok.

The vibrant vendor market showcased a diverse mix of local artisans, makers, and small businesses. Among the many booths, Costco made a special appearance, generating plenty of buzz as they prepare to open their first New Braunfels location right here in Mayfair next year.

Families and prospective homeowners explored the beautiful model homes from Coventry Homes, Highland Homes, Perry Homes, and Toll Brothers, offering a firsthand look at the craftsmanship and lifestyle available in Mayfair. Excitement was in the air as our four newest builders, David Weekley Homes, Scott Felder Homes, D.R. Horton Homes, and Wes Peoples Homes, set up booths to preview the future of Mayfair living, including new homes from the $300s and much-anticipated townhomes.

Local food trucks brought an eclectic mix of flavors, serving everything from street tacos to sweet treats, while the beer and wine garden gave adults a place to relax and unwind. Yard games, a bubble artist, and inflatables kept the kids entertained, and other activities included rock climbing, axe throwing with Loki Haus, a photobooth and photo ops, a bouquet bar for Mother’s Day, an Art Walk featuring live mural paintings, and a friendship bracelet station. Guests were also excited for the surfing preview presented by Texas Ski Ranch and The Stoke House, giving guests a glimpse of the exciting outdoor experiences opening soon at Mayfair’s neighboring water park.

Mayfair homeowners were treated like stars in the exclusive VIP tent, sponsored by Pape-Dawson, offering a shaded retreat with refreshments and lounge seating. Other sponsors helped bring the event to life, including Mayfair’s homebuilders, Corridor Title, who provided trolley transportation throughout the community, and ForeverLawn San Antonio, the yard game sponsor.

The most exciting moment of the day was the official reveal of the new mascot for Mayfair Elementary, the Mountain Lion! This big announcement had kids cheering and families lining up to snap photos with the friendly feline. Mayfair Elementary, Comal ISD’s newest school, is set to open in Mayfair this fall, and students will soon get the chance to vote on the mascot’s name.

The energy, enthusiasm, and turnout at this year’s Mayfest far exceeded expectations, building on the success of last year’s inaugural event and setting the stage for even more excitement in the years to come. From the music and food to the home tours and community spirit, Mayfest once again proved why Mayfair is more than just a neighborhood – it’s a blossoming small town for the modern age.

Thank you to everyone who came out to celebrate with us, and a special thanks to all our sponsors and vendors who made the day possible. We can’t wait to see you again next year for Mayfest 2026!

NEW BRAUNFELS, Texas — The Mayfair community development, spearheaded by SouthStar, is making significant strides with multiple new projects underway, according to Gretchen Howell, the Chief Operating Officer of SouthStar.

Read More: WOAI News 4 San Antonio

As New Braunfels continues to grow, its neighborhoods are embracing a fresh wave of design trends that blend modern innovation with the enduring allure of the Texas Hill Country in 2025. This year is shaping up to be one of bold design choices grounded in timeless Hill Country charm.

Homebuyers aren’t just looking for a place to live — they want homes that reflect both modern sensibilities and a deep connection to the land, culture, and lifestyle of Central Texas. Whether a homeowner plans to build from the ground up or is simply dreaming of what’s next, these are the home design trends small-town locals in New Braunfels are gravitating toward this year.

Embracing Organic Modernism

The organic modern style is gaining popularity among New Braunfels homeowners. This design approach combines clean, minimalist lines with natural materials like wood, stone, and linen, creating spaces that feel both contemporary and connected to nature. Think open-concept living areas with large windows that frame the scenic Hill Country views, complemented by earthy textures and neutral color palettes.​

The Return of Warm Neutrals

After years of cool grays dominating interiors, warm neutrals are making a comeback. Beige tones, once considered outdated, are now being reimagined with softer, more refined hues. Colors like Sherwin-Williams’ “Sunbleached” and Benjamin Moore’s “Cinnamon Slate” are popular choices, offering a cozy and timeless backdrop for any room.

These shades pair beautifully with natural materials and are perfect for creating a serene atmosphere in your home. Pair either with​ shaker moss cabinets to complete that organic look.

Sustainable and Locally Sourced Materials

Sustainability is more than a buzzword — it’s a way of life for many in New Braunfels. Homeowners are increasingly interested in eco-friendly materials and locally sourced products.

Incorporating reclaimed wood, recycled glass, and organic textiles not only reduces the impact on the environment but also adds unique character to your home. Supporting local artisans and using materials native to the Hill Country can make your home truly one-of-a-kind.​

Modern Rustic Fusion

The charm of the Texas Hill Country is being reinterpreted through a modern lens. This modern rustic trend blends traditional elements like exposed wooden beams and stone accents with sleek, contemporary finishes. The result is a warm, inviting space that honors the region’s heritage while embracing modern design sensibilities.​

Biophilic Design: Bringing the Outdoors Inside

With the natural beauty of Canyon Lake and Fairway Park, it’s no surprise that biophilic design is resonating with New Braunfels homeowners. This approach integrates natural elements into the home, like large indoor plants, artificial living walls, and ample natural light, promoting well-being and a deeper connection to nature. Incorporating local flora and materials can enhance this connection and create a harmonious living environment.​

Bold Hardware and Fixtures

In 2025, hardware is stepping into the spotlight. Homeowners are opting for statement pieces in aged brass, copper, and polished nickel, moving away from traditional brushed finishes. These bold choices add personality and sophistication to kitchens and bathrooms, serving as the perfect finishing touch to a well-designed space.​

Vintage and Mid-Century Modern Accents

There’s a growing appreciation for vintage and mid-century modern furniture in New Braunfels homes. Incorporating pieces like leather sofas, retro chairs, and vintage cabinets adds character and a sense of history to a space. Mixing these elements with modern accessories creates a balanced and stylish environment that feels both nostalgic and contemporary.

Where to Find Design Inspiration and One-of-a-Kind Pieces in New Braunfels

Designing a dream home doesn’t start and end with Pinterest boards. New Braunfels offers a variety of local spots where inspiration flows just as freely as the Guadalupe River.  Here are some of the best ways to discover unique décor, finishes, and Hill Country style:

Local Boutiques & Home Stores

• Red Stag Home. Tucked away on West San Antonio Street, this boutique carries rustic-chic furniture, antique finds, and handcrafted items that feel right at home in the Hill Country.
• Lot 59. This trendy home and lifestyle store blends boho, modern, and vintage vibes. It’s a great place to discover bold accent pieces and design-forward gifts.
• New Braunfels Auction Company. You never know what you’ll find here — vintage treasures, antique furniture, or even architectural salvage perfect for a custom build.

Paint, Fixtures & Building Finishes

• Sherwin-Williams. For trending paint palettes and expert advice on finishes, Sherwin-Williams is a go-to.
• Hill Country Lighting. Located right off Loop 337, this store features an amazing range of light fixtures from rustic iron chandeliers to modern sconces, ideal for nailing that modern-ranch feel.

Hill Country Inspiration Trips: Design Ideas Just a Short Drive Away

Sometimes, the best way to get inspired is to step away from the screen and take a drive through the scenic backroads of the Hill Country. New Braunfels is just a stone’s throw from some of Texas’s most charming towns, each offering its own unique take on style, craftsmanship, and architecture. Whether you’re dreaming up your next home build or refreshing a space, these day-trip destinations are full of design gold.

Stay in Style: Design-Focused Airbnbs

Looking for a good source of real-world inspiration? Local Airbnbs and vacation rentals are designed with care. These homes in areas like Canyon Lake, or Blanco often showcase the best of modern Hill Country design. Think exposed wood beams, limestone fireplaces, polished concrete floors, and large glass walls to take in the views.

Visit Mayfair

Designing a home in New Braunfels is about more than following trends — it’s about creating a space that reflects the lifestyle and the unique charm of the Hill Country. When visiting Mayfair for their annual Mayfest, you’ll find a budding community boasting a collection of move-in-ready homes that embody bold design trends adorned with Hill Country charm.

By embracing organic modernism, warm neutrals, sustainable materials, and local craftsmanship, you can build a home that’s both stylish and deeply rooted in the local culture.

A home is more than just four walls — it’s a retreat from the everyday hustle, a place to recharge and connect with the people who matter most. Just as important is the community that surrounds it, a neighborhood where you can build meaningful relationships and find a true sense of belonging.

Mayfair in New Braunfels is more than just a master-planned community, it’s a thoughtfully designed small town. Connected by scenic walking and biking trails and brought to life through events that foster genuine connection, Mayfair even includes over 2,000,000 square feet of mixed use commercial space for shopping, dining, and building your business.

Read More: San Antonio Express-News

A new 18-acre park opened within the Mayfair development—a master-planned community located within New Braunfels’ extraterritorial jurisdiction—on March 22.

Fairway Park, located at 137 Ransom Drive, brings various amenities to Mayfair and New Braunfels residents including an 18-hole disc golf course, bike pump track, playscape and walking trail, according to an email from Kristi Robinson, vice president of marketing & communications relations of SouthStar Communities.

The disc golf course totals over 4,000 feet with multiple elevation changes with holes ranging from 119 to 400 feet. The bike pump track was designed and constructed by Avid Trails—which has an asphalt track for bikes, skateboards, scooters, rollers and berms, Robinson said.

Read More: Community Impact

Mayfair is proud to announce the first donation checks have been awarded to the three local nonprofit beneficiaries of The Mayfair Promise initiative! This milestone marks the beginning of a project-long commitment to organizations dedicated to conservation, education, and community well-being in New Braunfels.

With every new home sold at Mayfair over the course of its development, an estimated 15 years, a $100 donation is made to each of three local organizations:

• Comal Education Foundation – Supporting Comal ISD students and educators
• Headwaters at the Comal – Preserving and protecting the Comal River’s unique ecosystem
• New Braunfels Parks Foundation – Enhancing local parks and recreational spaces

The first donation, $2,800 per organization, is based on the initial 28 home closings in late 2024. As Mayfair continues to grow, so will the impact of these contributions. With four homebuilders currently active and four more joining the community this year, The Mayfair Promise is just getting started.

A Lasting Commitment to New Braunfels

Mayfair isn’t just about building homes – it’s about building a stronger community. The Mayfair Promise ensures ongoing support for organizations that align with our vision of conservation, quality education, and wellness. This commitment will continue annually, with donations awarded each spring based on home closings from the previous year.

“The Mayfair Promise is our way of giving back to these amazing organizations who are doing so much to support the New Braunfels community, not just in a one-time donation but in a commitment for the life of Mayfair’s development,” said Thad Rutherford, CEO of Southstar, developer of Mayfair. “While there is no shortage of great charities here, we felt these three encompassed Mayfair’s vision for conservation, quality education, and healthy living. These groups are important to the region’s success, and we strongly support their efforts.”

We are honored to support these organizations and look forward to seeing their continued impact on the New Braunfels community. This is just the beginning, and we can’t wait to see how The Mayfair Promise helps shape a brighter future for our hometown!

Nestled between the Northeast corner of the San Antonio metro and the heart of the Texas Hill Country, New Braunfels, TX, is a city that thrives on tradition, community, and that indomitable Texas spirit. Whether you’re a lifelong local or a first-time visitor, New Braunfels offers year-round celebrations of culture and community, with a calendar packed full of events that showcase the area’s rich heritage, diverse culture, and vibrant business climate. Celebrate our shared passion for food, fun, history, music, art, nature, and more.

First Friday

When: The first Friday of every month (March through October)

Where: Downtown New Braunfels – Main Plaza

Time: 5:00 PM to 8:00 PM

Kick off your month with some excitement through this beloved New Braunfels tradition. From March to October, the heart of downtown New Braunfels transforms into a lively hub of late-night shopping, live entertainment, and unique local experiences that you won’t find anywhere else. Stroll through the courtyard to enjoy awesome local bands, watch real Texas artists create on-the-spot masterpieces in awe-inspiring demonstrations, or even try your hand at some favorite local activities–axe throwing.

The 2025 First Friday season is set to kick off on March 7th at 5:00 PM. Visit the Downtown New Braunfels website for more information about First Friday and any other events organized or sponsored by the New Braunfels Downtown Association.

Folk Fest and Kindermasken Parade

When: Saturday, April 12, 2025

Where: Heritage Village – 1370 Church Hill Drive

Step back in time to celebrate the rich and diverse heritage of the New Braunfels area at the annual Folkfest, an action-packed weekend festival dedicated to early New Braunfels lore and Texan history. Held on the picturesque grounds of the New Braunfels Heritage Village and the Texas Handmade Furniture Museum, Folkfest brings the region’s rich past to modern visitors through living history exhibits where historians bring the past to life through demonstrations of traditional crafts and trades and a variety of reenactments.

One highlight of Folkfest is always the coinciding Kindermasken parade and Ball, a cherished local tradition dating all the way back to 1856. Founded by one of New Braunfels’ first educators, Hermann Seele, the parade was initially imagined as a May Day celebration to help local children connect with their German roots. Today, the event continues to honor that heritage, with local youth and families donning traditional Bavarian attire and participating in parades and dancing.

For more information about Folkfest or the Kindermasken Parade, head to the event webpage on the New Braunfels Heritage Society website.

Spring Fashion Plate

When: April

Where: Krause’s Cafe – 148 S Castell Ave

Tickets: Starting around $60 (includes lunch and wine)

Fashion enthusiasts in New Braunfels quickly mark their calendars whenever the details for the annual Spring Fashion Plate are announced. The Spring Fashion Plate is the area’s premiere style showcase, highlighting great spring and summer looks from a range of downtown boutiques. Held at the iconic Krause’s Cafe, this ticketed event is more than just a fashion show; it’s a full experience that includes door prizes, swag bags, and a delicious lunch spread complete with wine and dessert. Best of all, the proceeds from the Spring Fashion Plate go towards community beautification projects, making it a most stylish way to support New Braunfels.

Check the Downtown New Braunfels events schedule or the Krause’s Cafe website to find up-to-date information on plans for Spring Fashion Plate 2025 as they are finalized.

Saengerfest

When: Saturday, May 3, 2025

Where: Downtown New Braunfels – Main Plaza

Time: 12:00 noon to 10:00 PM

Admission: Free (drink tickets and souvenir glasses available for purchase)

An epic celebration of New Braunfels’ love for culture, community, and cool tunes, Saengerfest is one of the city’s most anticipated annual events. Originally known as “Wein & Saengerfest,” this festival is another long-standing local tradition that has evolved over the years but continued to thrive, much like New Braunfels itself. Today’s Saengerfest strives for a broader cultural appeal while still holding firmly to its roots in local heritage and music appreciation.

Saengerfest, which translates to “Singing Festival” in German, brings together the best of area music, food, art, shopping, and all sorts of family-friendly activities. Guests can sample Texas Hill Country wines and regional craft beers or hit up the local food trucks for an unforgettable feast. The festival’s early May date also makes it one half of a pair of great bookends for the perfect extended New Braunfels summer, with the other, of course, being the autumnal Wurstfest.

Visit the City of New Braunfels’ Saengerfest website for more details.

Mayfest

When: Saturday, May 10, 2025

Where: Mayfair

Time: 11:00 AM to 3:00 PM

Mayfest is one of New Braunfels’ newer annual traditions, and is hosted by the emergent Mayfair neighborhood. This single-afternoon event is jam packed with fun for the whole family, including live music, crafts, tours of Mayfair model homes, kids activities, and booths from lots of great local vendors and artists, which makes Mayfair’s Mayfest the perfect opportunity to pick up a unique Mother’s Day gift. For all the details on Mayfest, head over to our dedicated webpage all about the 2025 festival.

New Braunfels Pumpkin Patch

When: Autumn (2025 details TBA)

Where: Rockin’ R, 1405 Gruene Rd.

For your annual pumpkin patch experience done right, head towards the historic Gruene area and stop at the Rockin’ R tour operator along the Guadalupe River for fall-time festivities the whole family is sure to remember. This annual pumpkin patch experience includes a dedicated kids’ area, arts and crafts, awesome fall color photo ops, and–of course–high quality pumpkins for all your autumnal jack o’ lantern carving and pie-making needs.

Check out the Rockin’ R website for 2025 pumpkin patch details as they become available.

Wurstfest

When: November 7 – November 16, 2025

Where: Wurstfest Grounds – 120 Landa St

Admission: Around $20, but ticket price varies by day

Any list of annual New Braunfels events would be shamefully incomplete if it failed to include the 10-day experience known as Wurstfest, a beloved annual celebration that is nearly synonymous with New Braunfels itself. This iconic festival is like an Oktoberfest celebration cranked up to 11.

While this long-standing tradition is another rooted in celebrating the area’s rich German heritage, it has become so much more and is now a lively blend of foods, music genres, and fun activities that draws enthusiastic visitors of all different backgrounds. Whether you’re here for the sausages, the polka, or the beer, it’s nearly impossible not to have the best time at Wurstfest.

If you want to experience Wurstfest on a budget, be sure to check the schedule for Free Admission days, and you’ll be happy to know that children under 12 are always free. Visit the official Wurstfest website for full details.

Wassailfest

When: First weekend of December

Where: Downtown New Braunfels – Main Plaza

By now, you may be noticing a pattern where a lot of events here follow the naming convention of German word plus “fest,” but that’s just how we roll here in New Braunfels, where reminders of our old world roots are very literally built into the city’s architecture and are a part of daily life. Wassailfest is the last of our big Bavarian festivals for the year and is the New Braunfels version of a hometown Christmas fair.

Kick off your holiday season with a heartwarming event that celebrates the spirit of the season and the good cheer we’ve found in our community all year long. Come see the New Braunfels downtown transformed into a veritable winter wonderland of lights, carols, and seasonal treats.

Wassailfest has an official event page on Facebook if you want more details.

Christmastime in New Braunfels and the Texas Hill Country

When: The Holiday Season

While this final entry isn’t for a specific fair or festival, we felt we needed to give a shout out to the many other great wintertime and holiday themed activities occuring in the area. If you think of Wassailfest as the star atop the tree, you can think of these many other “Hometown Christmas” style events as the ample ornaments and tinsel. Whether you’re looking for that perfect locally made gift, a chance to support the local arts scene, or even just a memorable backdrop for this year’s family Christmas card photo, the holidays in New Braunfel have it all.

Check out Mayfair’s blog about Christmas in Texas Hill Country for additional details on some of our favorite holiday events. (This post will be updated with details for 2025 as they become available.)

Mayfair, TX – Celebrating Life in New Braunfels Year-Round

If you’re considering relocating, why not put yourself in the middle of all these great annual celebrations? Check out New Braunfels’ up-and-coming Mayfair district, located within easy walking and biking distance of New Braunfels’ biggest celebrations. Mayfair takes applications on new units regularly, so be sure to bookmark our blog and visit often.

Also, visit our events page to stay informed about all things happening in New Braunfels.

Mayfair’s development team is dedicated to supporting New Braunfels through partnerships with various local charities and volunteers who are making the city a better place to live and work. The New Braunfels Chamber of Commerce recently recognized this commitment by naming Southstar, developer of Mayfair, as a 2024 NBgives Honoree.

NBgives is an initiative showcasing local businesses making a difference in and around New Braunfels through charitable giving, volunteerism, and community engagement – setting the standard for others to follow. At the 2024 NBgives Awards on Oct. 22, the Chamber celebrated Southstar for its meaningful impact on New Braunfels. As Mayfair becomes a thriving new addition to the city, Southstar’s pledge to community engagement has proven instrumental in fostering local connections and supporting area nonprofits.

The Southstar team, with deep expertise in mixed-use and master-planned communities, brings a visionary approach to Mayfair, a 1,900-acre development taking shape in New Braunfels. The project is designed to offer diverse housing options, extensive public parks, and a lively Midtown Mayfair district for shopping, dining, recreation, and business, making it a unique asset to the region. While Mayfair’s size and design are impressive, its true distinction comes from its active role in the New Braunfels community.

Mayfair has actively supported several local organizations, participating in and sponsoring events with the New Braunfels Economic Development Corporation (NBEDC), the Chamber of Commerce, the Rotary Club, and the Comal Education Foundation, among others. The community’s dedication to environmental conservation is evident in its involvement with projects like the Texas Sponsor a Highway program, where Mayfair sponsors cleanup efforts along I-35.

A standout initiative for Mayfair is its recently introduced Mayfair Promise program, a long-term pledge to make a tangible impact in the New Braunfels community. For every single-family home sold within Mayfair, Southstar has committed to donating $100 to three impactful local nonprofits: the Comal Education Foundation, Headwaters at the Comal, and the New Braunfels Parks Foundation. These donations are projected to reach over $1.6 million throughout the life of the project. The selection of these three charities reflects Mayfair’s core values, supporting quality education, promoting healthy and active lifestyles, and enhancing environmental conservation.

Beyond financial contributions, Mayfair’s design prioritizes public spaces that enhance the quality of life for residents and visitors alike. The first public park, Fairway Park, is set to open soon and will feature an 18-hole disc golf course, a bike pump track, trails, and a playscape. Additionally, through partnerships with organizations like the Great Springs Project and Comal Trails Alliance, Mayfair is committed to creating 35 miles of community trails that connect to regional projects promoting health and walkability.

Through its projects and promises, Southstar demonstrates a vision that goes beyond development, fostering a legacy of giving back and building a foundation for a more connected, thriving New Braunfels community. To learn more about the Mayfair Promise, visit our website.

Welcome to Mayfair, New Braunfels’ newest destination for inspired living. Just down the road from the charm of historic Gruene, Mayfair offers beautiful new homes and a lifestyle built around community connection and convenience. Thoughtfully designed parks, scenic trails, and year-round events bring homeowners together, while Midtown Mayfair serves as the heart of it all, offering a vibrant mix of shopping, dining, and workplaces.

New homes in Mayfair, starting from the $400s, are designed to fit your lifestyle—and we always have quick move-in options as well as new homes underway to fit your moving timeframe. Click here to explore our inventory and be sure to check out our builders’ year-end promotions to take advantage of great pricing and rate opportunities before 2024 ends!

Coventry Homes

Model Addresses:
322 Cleveland Way
New Braunfels, TX 78130
210-887-8632

350 Cleveland Way
New Braunfels, TX 78130
210-887-8632

Year-End Incentive:2/1 Buydown Program: Coventry will pay to lower your interest rate by 2% the first year and 1% the second year before returning to your fixed rate of 4.99% in year three and beyond. Contact the Coventry team for all the details and restrictions.

Highland Homes

Model Addresses:
346 Cleveland Way
New Braunfels, TX 78130
512-834-8971

310 Cleveland Way
New Braunfels, TX 78130
512-834-8444

Year-End Incentive:Now through December 31,purchase an inventory home in San Antonio and receive $20,000 to lower your interest rate. Learn about all the details and restrictions by contacting the Highland Homes team at Mayfair.

Perry Homes

Model Addresses:

342 Cleveland Way
New Braunfels, TX 78130
830-313-9598

314 Cleveland Way
New Braunfels, TX 78130
830-313-9516

Year-End Incentive:Now through December 31, save up to $30,000 your way – Sales Price Discount or 4.49% Interest Rate / 4.653% APR on 30-Year Fixed Rate or Closing Costs Savings. Contact the Perry Homes team at Mayfair to learn about restrictions.

Toll Brothers

Model Addresses:

338 Cleveland Way
New Braunfels, TX 78130
877-500-0508

318 Cleveland Way
New Braunfels, TX 78130
877-500-0508

Year-End Incentive:50% off up to $50,000 in design options for both collections. For more information and to learn about restrictions, contact Toll Brothers at Mayfair.

Whether you’re ready to move now or prefer a home at an earlier stage of construction, we have options to fit your timeline. Explore Mayfair today and find the perfect home to suit your needs—and don’t forget to ask about our current promotions!