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New Braunfels, TX, is known for its unique old-world charm, its beautiful location at the rim of the Texas Hill Country, and its ability to give residents and visitors a genuine small-town feel within easy striking distance of San Antonio and its many amenities. For more than a week every autumn, however, New Braunfels is also known for a paradox. That’s because every November, the best thing about New Braunfels… is the wurst.

What Is Wurstfest in New Braunfels, Texas?

Wurstfest is an Oktoberfest-style celebration that occurs at a seriously impressive scale, outdoing even many celebrations “back in the old country.” Wurstfest New Braunfels includes everything you’d expect from a Texas-sized celebration of German culture: 

While New Braunfels residents are among the most dedicated revelers, the New Braunfels Wurstfest also sees an annual influx of out-of-town visitors, with total Wurstfest attendance nearing a quarter million people in recent years! The festival is so large that portions of major New Braunfels thoroughfares, namely Landa Street, temporarily close to vehicle traffic. Be sure to read up on festival-related road closures and detours before heading into town.

When Is Wurstfest in New Braunfels?

Wurstfest New Braunfels occurs each year in early November, with the exact schedule and hours varying from year to year. Vacationers planning a trip to Texas centered on a visit to Wurstfest will enjoy roughly a ten-day window in which to make their way to our unique Alpine-Texan celebration, but be aware that the schedule of events and entertainers changes from day to day, and not only from year to year. If your favorite musical act is only scheduled for one night of Wurstfest, for example, you’ll want to plan your trip accordingly.

For a full, up-to-date schedule, you can pay a visit to the official New Braunfels, Texas, Wurstfest website at wurstfest.com, which features a detailed breakdown of where and when all your favorite Wurstfest acts will be performed. 

Some of our favorite iconic Wurstfest acts that have played in recent years include:

Getting Involved in New Braunfels Wurstfest

If you’re ready to be part of the Alpine action and celebrate Old World Bavaria under the big Texas sky, there are a number of ways you can get involved in Wurstfest: 

Wurstfest Through the Years

You might be surprised to learn that Wurstfest is over 50 years old. First conceived in the early 1960s, Wurstfest has developed a storied history over the ensuing decades, reaching a place of prominence as one of the world’s premiere Oktoberfest-style community festivals. As the festival steadily grows and flourishes, each year sees exciting new artists and vendors attracted to the gathering.

You can check the Mayfair blog for a more complete rundown of the Wurstfest timeline, but some of our favorite highlights include:

Whatever the future of Wurstfest holds, New Braunfels hopes you’ll come be a part of it. While the festival is known for its world-class entertainment and foods from the other side of the globe, one of the things that makes every Wurstfest special is the friendly, small-town atmosphere of New Braunfels that permeates even this bustling festival. No matter where you’re from or how long you’re staying, Wurstfest feels like a much-needed get-together with your best friends.

Mayfair, TX – The Ultimate Home for Wurstfest Enthusiasts

Planning that once-in-a-lifetime (or, better yet, annual) trip to Wurstfest is exciting, but living in New Braunfels full-time allows you to take in the town’s captivating old-world charm every day on your morning commute or your evening stroll along the Comal River. For many Wurstfest fanatics, it’s only a matter of time before the daydreams of moving to New Braunfels permanently begin to take hold.

If you love the Bavarian vibes and Old World charm of your annual Wurstfest visit, a permanent home in New Braunfels might be more accessible than you think. Visit the Mayfair New Braunfels main page and click the “Stay Connected” link in the upper left corner so that you can be the first to know about new units available. 

Nestled within America’s amber fields and independent farms lies a timeless autumn treasure. The pumpkin patch is where magic and nostalgia intertwine, and every pumpkin has its own tale, waiting to be told through you, your imagination, and your best efforts with a carving knife. Aside from being the perfect place to choose the perfect jack o’ lantern for Halloween, a great pumpkin patch might also have games, face painting, a corn maze, hay rides, hot cider, and any number of other treats. Texas tends to do everything a little bigger, and the pumpkins — and their patches — are no exception in terms of both size and fun!

If you’re looking for pumpkin patches in New Braunfels, look no further than the annual New Braunfels Pumpkin Patch conveniently located at the popular Rockin’ R tour operator in Gruene, TX. Carve out your perfect day on the farm with your family.

New Braunfels Pumpkin Patch Details

Where: The Pumpkin Patch at Rockin’ R takes place at Rockin’ R Gruene, located at 1405 Gruene Road, nestled along the scenic banks of the Guadalupe River. 

The Rockin’ R’s main business is operating river rides and other tours, but they put this family-oriented customer service experience to great use running their Pumpkin Patch event. Consider coming back during the summer months to try out one of their hugely popular Guadalupe River tubing packages, with prices as low as $25 for a basic tube. 

Local newspaper readers recently voted The Rockin’ R Best of New Braunfels 2023, so you know your New Braunfels Pumpkin Patch 2023 experience is in good hands with them. 

Please note that there are three other Rockin’ R locations along the Guadalupe River alone and others on the Comal River. The Rockin’ R facility you want to visit for fall pumpkin patch fun is the Rockin’ R in Gruene, once again located at 1405 Gruene Road. 

When: The Pumpkin Patch at Rockin’ R is usually a month-long event, but the exact details can vary from year to year. For example, in 2023, the Pumpkin patch opened September 30 and lasted through November 18, Wednesdays through Sundays, with operating hours of 10 AM to 8 PM, while the 2024 event tightened up a bit, going to a Thursday through Sunday schedule spanning September 28 through November 3 and closing doors at 6 PM instead of 8.

The pumpkin patch typically operates throughout October and extends into both September and November, giving you a generous window for planning your visit. You may want to plan your visit around other special seasonal events taking place in the area.

What: Rockin’ R’s more than month-long pumpkin patch has a full complement of traditional and unique pumpkin patch amenities, including: 

The New Braunfels Pumpkin Patch at Rockin’ R has a great reputation, with online reviews to match. Here’s what real New Braunfels visitors and residents are saying about the pumpkin patch and its host, Rockin’ R River Rides:

Other Local Fall Fun

While the Rockin’ R Pumpkin Patch is our annual go-to, there are plenty of other fall activities and events around Gruene and New Braunfels, ranging from the spooky to the serene. While offerings and specifics will vary from year to year, be on the lookout for:

Little Pumpkin’s Play Patch – Young Children’s Pumpkin Patch New Braunfels, TX 

For the younger kids, Rockin’ R maintains a separate installation called “Little Pumpkin’s Play Patch.” While the standard pumpkin patch is free to enter, Little Pumpkin’s requires a modest entry fee. Children under two are free, however, and there is also no charge for parents who are only supervising and not partaking in the fun. However, entry fees may vary from year to year.

So, what exactly does your little pumpkin get for their admission fee? A full day of fall fun, including: 

Fall Field Trips to the New Braunfels Pumpkin Patch 

A field trip with the whole class is a great way to experience the Pumpkin Patch at Rockin’ R and make lifelong memories with friends, teachers, and classmates. 

If you’re an educator considering a Texas pumpkin patch for a fall field trip destination, consider the package Rockin’ R has to offer you: 

In addition to simply being a fun time for kids of all ages, a seasonal trip to a functioning pumpkin patch offers all sorts of potential for educational experience in areas like: 

Please note that food is not included in the field trip package, but you can access picnic facilities for eating packed lunches.

Mayfair, TX – Your Year-Round Home in New Braunfels 

Instead of visiting New Braunfels for the excitement of pumpkin patch season, why not consider making it your new home? With various floor plans, styles, and ownership options being developed right now, Mayfair is a world-class residential development in New Braunfels that makes a perfect home base for year-round fun in the Texas Hill Country and beyond. Much like you might circle the pumpkin patch for hours before selecting the perfect orange gourd that speaks to your unique aesthetics, Mayfair offers various unit types and purchasing options to fit every style. 

There is no better time to move to New Braunfels, TX, by way of Mayfair than right now. After all, as soon as pumpkin patch season wraps up, another postcard-perfect Christmas in New Braunfels is just around the corner, and you won’t want to miss it.